Sometimes,participants Rate an Ad as Good on All Characteristics Because

question 31

Multiple Choice

Sometimes,participants rate an ad as good on all characteristics because they like a few characteristics and overlook specific weaknesses.This is called:

• A) prejudice
• B) bias
• C) distortion
• D) halo effect

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Definitions:

(Z)-3-hexene

A geometric isomer of hexene where the two highest priority substituents on either end of the double bond are on the same side.

Stereochemical

Pertaining to the spatial arrangement of atoms within molecules and its influence on the properties and reactions of those molecules.

Regio-

A prefix referring to the region or position in a molecule where a chemical reaction takes place, often indicating the orientation or specificity of a reaction.

Major Organic

Refers to the primary organic compound of interest in a mixture or reaction that is present in the largest amount or importance.