Of the Categories of Cognitive Responses Discussed in the Text,which

question 67

Multiple Choice

Of the categories of cognitive responses discussed in the text,which is most likely to predict a viewer's attitude toward the ad?

• A) Product/message thoughts
• B) Ad execution-related thoughts
• C) Brand attitudes
• D) Purchase intention thoughts

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Definitions:

Personal Profile

A collection of personal data associated with a specific user, often used for identification, personalization, or targeted marketing.

Facebook Page

A public profile on Facebook specifically created for businesses, organizations, celebrities, and brands to share information, updates, and engage with their audience.

Advertising

Any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor.

Business-oriented

An approach or mindset focused on achieving business objectives, often emphasizing efficiency, profitability, and market competitiveness.