Which of the Following Is NOT a Guideline for an Effective

question 17

Multiple Choice

Which of the following is NOT a guideline for an effective testing of an ad?

• A) Use a consumer response model
• B) Establish communications objectives
• C) Use multiple measures
• D) Use mainly pretests

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Definitions:

Equilibrium Price

The market price at which the quantity of goods supplied is equal to the quantity of goods demanded, also known as the market-clearing price.

Shortage

A scenario in which the need for a product surpasses the amount available at a particular price.

Quantity Demanded

The total amount of goods or services that consumers are willing and able to purchase at a given price level in a given period.

Equilibrium

A state in which market supply and demand balance each other, resulting in stable prices.