The Hierarchical Model Representing the Stages a Salesperson Must Take

question 63

Multiple Choice

The hierarchical model representing the stages a salesperson must take a customer through in the personal selling process is the _____ model.

• A) information processing
• B) hierarchy of effects
• C) AIDA
• D) innovation-adoption

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Definitions:

Unity

100%, or 1.

LC Parallel Circuits

Circuits that contain both inductors (L) and capacitors (C) arranged in parallel, affecting the circuit's total impedance and resonance.

Tank

A container designed to hold liquids or gases at a pressure different from the ambient pressure.

Capacitive VARs

Units of reactive power in an electrical system associated with capacitive loads, contributing to the total power in VARs (volt-ampere reactive).