An Advertising Execution Technique That Relies on a Straightforward Presentation

question 35

Multiple Choice

An advertising execution technique that relies on a straightforward presentation of information concerning the product or service is called a(n) :

• A) straight-sell execution
• B) demonstration execution
• C) dramatization execution
• D) animation execution

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Definitions:

Great Compromise

The agreement during the Constitutional Convention of 1787 that created a two-house Congress, with the Senate having equal representation for each state and the House of Representatives based on population.

Articles of Confederation

The first written constitution of the United States, which was in effect from 1781 until it was replaced by the U.S. Constitution in 1789.

National System

A structured set of guidelines, principles, or regulations designed to govern an entire nation.

Bicameral Legislature

A two-chamber system of government in which the legislature is divided into two distinct entities, often a lower house and an upper house.