Yonique Was a Beverage Made from Yogurt

question 19

Multiple Choice

Yonique was a beverage made from yogurt.It was similar in consistency to a milkshake,but made with yogurt instead of milk.Even though its marketers tried to use marketer-induced need recognition,the product failed in large measure because:

• A) consumers did not see a need for the product
• B) marketers cannot induce need recognition
• C) consumers do not engage in novelty-seeking behaviour
• D) need recognition does not occur with new products

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Definitions:

Dull Pressure

A physical sensation often described in medical contexts as a consistent, moderate intensity force or weight felt in a particular area of the body.

Nociception

The sensory nervous system’s response to potentially harmful stimuli, leading to the perception of pain.

Phantom Limb Pain

The sensation of pain or discomfort in a limb or part of the body that has been amputated.

Causalgia

A persistent, severe burning pain that usually follows an injury to a nerve, characterized by sensitivity to touch and temperature changes.