An Ad for Lipton Tea States That According to Laboratory

question 36

Multiple Choice

An ad for Lipton tea states that according to laboratory research,"a serving of tea has more antioxidants than a serving of carrots or broccoli." Which type of ad execution is being used in this example?

• A) Dramatization
• B) Testimonial
• C) Scientific/technical evidence
• D) Comparison

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Definitions:

eBayization

A term used to describe the transformation of market environments to resemble an online auction or marketplace model, as exemplified by eBay.

Global Branding

The strategy of developing and managing a brand on a global scale, ensuring consistency in identity, values, and communication across different markets while accommodating local preferences.

Global Brands

Brands that are recognized and available in multiple countries around the world.

Economies

Refers to the large-scale systems in which production, distribution, and consumption of goods and services occur within a society or geographical area.