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The Opening Vignette Talks About the Latest Interactive Ads from Skittles,called

question 43

Multiple Choice

The opening vignette talks about the latest interactive ads from Skittles,called "Create the Rainbow",where consumers can create their own Skittles ads online using various "wacky" scenarios.Which ad execution technique is being used in this ad?

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Definitions:

Partnership Form

A type of business entity where two or more individuals share ownership and the responsibilities of running the business.

Limited Liability

A legal structure that limits the financial liability of the owners of a business to the amount of money they have invested in the business.

Continuous Existence

A characteristic of corporations that allows them to outlast the lives of their individual members or owners, enabling ongoing operations over time.

Transferring Ownership

The process of legally moving the title of an asset or property from one entity or individual to another.

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