Which of the Following Statements Is NOT a Reason for Why

question 73

Multiple Choice

Which of the following statements is NOT a reason for why marketers may use emotional appeals?

• A) The favourable feeling created by the appeal may transfer to the brand.
• B) Emotional appeals can create favourable mood states, which make consumers more receptive to an advertising message.
• C) Research has proven that emotional messages should be based on factual data.
• D) Emotional appeals can create feelings or images that are activated when consumers use the brand.

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Definitions:

Neutral Messages

Communications that are designed to be unbiased and unemotional, aiming to convey information without influencing the receiver's feelings or opinions.

Direct Order

A clear and straightforward instruction or command given with the expectation of immediate compliance.

Travel Reimbursement

The process of compensating someone for their travel expenses, often associated with business or work-related trips.

Moderately Formal

A communication style that is less formal than traditional business communication but still follows certain conventions and structures.