The ______ Determine(s)what the Advertising Message Will Communicate,while the _______

question 43

Multiple Choice

The ______ determine(s) what the advertising message will communicate,while the _______ lay(s) out how the message will be executed.

• A) marketing plan; advertising plan
• B) creative brief; media plan
• C) creative strategy; creative tactics
• D) consumer insights; consumer behaviour

---

Definitions:

Handout Master

In presentation software, a template that determines the layout, style, and elements of handouts generated from slides, allowing uniform formatting.

Co-authoring Icon

An indicator in collaborative software showing that multiple users can edit a document simultaneously.

Shared Presentation

A presentation that has been made accessible to multiple users for viewing, editing, or collaborative purposes.

Co-authoring Pane

A feature in some software applications that allows multiple users to edit a document simultaneously and see each other's changes in real-time.