Michelin Creates a TV Commercial Showing How Their HydroEdge Tires

question 22

Multiple Choice

Michelin creates a TV commercial showing how their HydroEdge tires stop an average of 14 feet shorter than Goodyear's ComforTred tires.Their primary communication objective most likely is:

• A) to increase repeat purchases from brand loyals
• B) to persuade new car owners that they bought the wrong tires
• C) to convince other brand users about Michelin's superior safety performance to ensure that their next purchase is a set of Michelin tires
• D) to convince non-drivers to buy a car and put Michelin tires on it

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Definitions:

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