The Use of Sales as an Advertising Objective Can Be

question 37

Multiple Choice

The use of sales as an advertising objective can be ineffective due to:

• A) the fact that it is easy to isolate the effects of advertising on sales
• B) the fact that there is often a lagged effect whereby the effect of advertising on sales is not immediate
• C) the fact that advertising objectives emphasizing sales are generally the best operational guides to decision making
• D) the fact that they offer sufficient guidance for those responsible for planning and developing promotional programs

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Definitions:

Bowel Function

The natural process by which the digestive system removes waste from the body.

8-Ounce Servings

A measurement term commonly used in dietary guidelines to specify the volume of a single serving of a beverage or liquid food item, equivalent to one cup.

Dietary Fiber

Indigestible components of plant foods that aid in digestion, help regulate blood sugar, and reduce cholesterol levels.

High Fiber

A diet rich in foods containing a lot of fiber, which is beneficial for digestive health and can help prevent constipation, diabetes, and heart disease.