An Advertising Creative Specialist Wants to Learn as Much as Possible

question 53

Multiple Choice

An advertising creative specialist wants to learn as much as possible about the market for a calcium-enhanced sports drink that can be used to develop the creative strategy.Which of the following should he NOT do first?

• A) Talk to coaches and trainers to get their reactions to the new product.
• B) Talk to nutritionists about the actual nutritional value of the added calcium.
• C) Get a group of athletes to sample the drink and give their opinions about its taste and consistency.
• D) Brainstorm some ideas with colleagues to develop potential slogans.

Interpret the p-value in context to assess the statistical significance.

Apply the fundamental assumptions required for one-way ANOVA.

Recognize appropriate distribution for test statistics in ANOVA.

Calculate and interpret the pooled standard deviation in the context of ANOVA.

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Definitions:

Artwork

Visual art pieces such as paintings, drawings, or sculptures created as forms of expression or aesthetic value.

Online

Connected to or available through the internet or a computer network.

Proofreading Stage

The final step in the writing process where errors in spelling, grammar, and punctuation are corrected.

Audience Analysis

The process of examining the characteristics of an audience to tailor messages that resonate with them.