A Potential Problem of Using Advertising with a Strong Fear

question 7

Multiple Choice

A potential problem of using advertising with a strong fear appeal message to try and discourage drug abuse by teenagers is that:

• A) there is no appropriate medium
• B) fear appeals never work with teenagers
• C) a message with a high level of fear may have inhibiting effects and be tuned out by teenagers
• D) parents may be offended if the message is perceived as too frightening

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Definitions:

Conditioned Response

A learned reaction to a conditioned stimulus that occurs because of previous conditioning, distinguished from unconditioned response.

Unconditioned Stimulus

An Unconditioned Stimulus is any stimulus that naturally triggers a response without any prior learning or conditioning.

Unconditioned Response

An involuntary, instinctive reaction to an external stimulus that takes place without the need for prior training or conditioning.

Unconditioned Response

A natural, automatic reaction to a stimulus that occurs without prior conditioning or learning.