How Do Infomediaries and Consumer Information Websites Increase the Intensity

question 86

Multiple Choice

How do infomediaries and consumer information websites increase the intensity of competitive rivalry?

• A) by shifting customers away from issues of price
• B) by consolidating the marketing message that consumers use to make a purchase decision
• C) by making competitors in cyberspace seem less equally balanced
• D) by highlighting unique selling advantages of a firm

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Definitions:

King William's War

The North American conflict (1689-1697) between France and England that was part of the larger Nine Years' War.

Iroquois

A historically powerful northeast Native American confederacy known for its political and organizational skills, as well as its influential role in American and Canadian history.

William and Mary

A public research university in Williamsburg, Virginia, and also refers to the reign of King William III and Queen Mary II of England.

Long-Term Memory

A type of memory storage that can hold information for long periods, potentially a lifetime, including facts, experiences, and skills.