_____ Are Factors That Compel or Drive a Consumer to Take

question 24

Multiple Choice

_____ are factors that compel or drive a consumer to take a particular action.

• A) Motives
• B) Impulses
• C) Wants
• D) Temptations

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Definitions:

Joint Probability

The chance that two or more incidents will happen concurrently.

Variances

Measures of the dispersion of a set of data points around their mean value, indicating how spread out the data points are.

E(XY)

The anticipated outcome of multiplying two stochastic variables together, showing how their variances are interconnected.

COV(X,Y)

A measure of the degree to which two variables X and Y move together, indicating the strength and direction of their linear relationship.