Brand Position Diagrams Should Show a Comparison of Competing Brands

question 56

Multiple Choice

Brand position diagrams should show a comparison of competing brands on the basis of ________

• A) consumers' salient beliefs.
• B) consumers' aspirations.
• C) previous response to advertising.
• D) salient attributes.

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Definitions:

Schemes

Plans of action, based on previous experiences, to be used in similar circumstances.

Object Permanence

The realization that objects continue to exist, even when they can no longer be perceived.

Piaget

Swiss psychologist Jean Piaget, known for his theory of cognitive development that describes how children construct a mental model of the world.

Conservation

The concept that a given quantity of matter remains the same despite being rearranged or changed in appearance, as long as nothing is added or taken away.