Which of the Following Response Hierarchy Models Depicts Consumers as Going

question 11

Multiple Choice

Which of the following response hierarchy models depicts consumers as going through the stages of awareness - knowledge - liking - preference - conviction - purchase?

• A) The AIDA model
• B) The hierarchy of effects model
• C) The information processing model
• D) The purchaser learning model

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Definitions:

Receiving Report

A document prepared by the recipient of a delivery, detailing the goods received, their condition, and whether they match the quantities and specifications ordered.

Purchase Requisition

An internal document used within an organization to request the purchase of goods or services, which, upon approval, becomes part of the official procurement process.

Invoice Approval

The process of reviewing and authorizing payment for an invoice, ensuring the services or products billed for have been received and match contract terms.

Vendor

A business or individual that supplies goods or services to another entity, typically in exchange for payment.