A(n)_____ Positioning Strategy Occurs Where the Individual Is Motivated for Social

question 57

Multiple Choice

A(n) _____ positioning strategy occurs where the individual is motivated for social or individual reasons,and the ads emphasize how good the consumer feels while using the brand.

• A) end benefit
• B) central brand
• C) user
• D) product category

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Definitions:

Present Benefits

The advantages or positive outcomes that are received or enjoyed at the current time, as opposed to benefits that may accrue in the future.

Future Benefits

Expected advantages or gains that will be received in the future as a result of current investments or actions.

Production Possibility Frontier

A curve depicting all maximum output possibilities for two goods, given a set of inputs resources and technology, illustrating trade-offs and opportunity costs.

Output Efficiency

The state of producing the maximum output with the minimum wasted effort or expense.