Which of the Following Illustrates How the Use of Positioning

question 22

Multiple Choice

Which of the following illustrates how the use of positioning in a marketing communication context is distinct from positioning in a marketing strategy context?

• A) There is no distinction.
• B) A marketer will use the same message and set of IMC tools with every target segment in order to ensure integrated communication.
• C) A marketer will use IMC tools that speak to a very specific target audience with a particular competitive reference point.
• D) Only the communication positioning is relevant to the target market.

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Definitions:

Mission Statement

A statement outlining the purpose and long-term objectives of the organization.

Human Resource Accounting

A method of measuring the cost and value of people in an organization, aiming to report the financial implications of employing human capital.

Managerial Tool

Instruments, techniques, or methodologies used by managers to improve decision-making, facilitate planning, or enhance productivity.

Salary Administration

The process of overseeing the compensation of employees, including the setting, distributing, and managing of salaries.