Many Applications for Directing Display Ads to Any Other Internet

question 22

Multiple Choice

Many applications for directing display ads to any other Internet site rely on _____ to determine which sites would be appropriate.

• A) media planners
• B) results from second-screen experiences
• C) targeting
• D) mobile direct streaming media

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Definitions:

Cable Subscriptions

Fees paid by consumers to access television services provided over cable infrastructure.

MC

Marginal Cost, which is the increase in total cost that arises from producing one additional unit of a good or service.

Price-Discriminates

Price discrimination involves selling the same product or service at different prices to different customers, based on factors like demand, cost of serving, or market segmentation.

Producer Surplus

The difference between what producers are willing and able to supply a good for and the actual price they receive, measuring the benefit to producers from market transactions.