Wal-Mart Has Been Very Effective in Positioning Itself as a Store

question 20

Multiple Choice

Wal-Mart has been very effective in positioning itself as a store that offers quality products at a very good price.Their strategy reflects positioning based on:

• A) demographic segmentation
• B) psychographic segmentation
• C) brand name
• D) product category

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Definitions:

Trust Fund

A legal arrangement through which assets are held by a trustee for the benefit of another party, often used for estate planning or to manage wealth.

Scholarships

Financial aid provided to students based on academic or other achievements to support their education, and does not have to be repaid.

Rate of Return

The percentage of increase or decrease in the value of an investment over a given period, adjusted for any payouts.

Interest Income

The income earned on funds deposited or invested, including interest payments from savings accounts, certificates of deposit, bonds, and loans.