Technology Is Emerging as a Vital Part of Many Consumers

question 5

Multiple Choice

Technology is emerging as a vital part of many consumers' purchase decision-making.Each of the following tactics can be effective for marketers to use at the pre-shop stage EXCEPT:

• A) ask permission to send text messages
• B) deliver product information via social media
• C) alert consumers towards specific retailers via their mobile devices
• D) provide deeper information via interactive videos in-store

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Definitions:

Purging Behaviors

Compulsive actions such as vomiting, fasting, or using laxatives intended to remove consumed food from the body, often associated with eating disorders.

Emotion

A complex psychological state involving an individual's subjective experience, physiological response, and behavioral or expressive patterns.

Bulimia Nervosa

An eating disorder marked by binge eating followed by methods to avoid weight gain such as vomiting, excessive exercise, or fasting.

Binges

Episodes of excessive indulgence, typically relating to eating or drinking, beyond the point of feeling satiated.