Apple Computers Positioned Itself as User Friendly and Thus Gained

question 23

Multiple Choice

Apple Computers positioned itself as user friendly and thus gained an advantage over IBM.Apple used positioning by:

• A) end benefit
• B) cultural symbols
• C) brand name
• D) product user

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Definitions:

Bill Clinton

The 42nd President of the United States who served from 1993 to 2001.

Federal Building

A building owned or leased by the federal government of a country, often housing government offices.

Private Militia Group

An armed group that is not part of the official military or police force of a country and often operates with a degree of autonomy to pursue specific objectives.