Which of the Following Is NOT a Critical Question in Designing

question 15

Multiple Choice

Which of the following is NOT a critical question in designing a brand positioning in the context of advertising?

• A) Where the brand is competing?
• B) With whom the brand is competing?
• C) How the brand is competing?
• D) Why competitors will offer similar brands?

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Definitions:

OFCCP

The Office of Federal Contract Compliance Programs, a U.S. Department of Labor agency responsible for ensuring that employers doing business with the Federal government comply with non-discrimination and affirmative action laws.

Federal Anti-Discrimination Laws

Legislation enacted by the federal government to prevent discrimination in employment and other areas based on race, color, religion, sex, national origin, age, disability, or genetic information.

Civil Rights Act

A landmark piece of legislation in the United States that outlaws discrimination based on race, color, religion, sex, or national origin, initially passed in 1964 to enforce constitutional rights and eliminate discrimination.

Punitive Damages

Compensation awarded in a lawsuit as a punishment to the defendant for malicious, violent, oppressive, fraudulent, or reckless behavior, and to deter similar conduct in the future.