_____ Is Defined as the Art and Science of Fitting

question 5

Multiple Choice

_____ is defined as the art and science of fitting the product or service to one or more segments of the broad market in such a way as to set it meaningfully apart from competition.

• A) Target marketing
• B) Undifferentiated marketing
• C) Demographic segmentation
• D) Positioning

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Definitions:

Automatic Attitudes

Immediate, involuntary responses or evaluations that one has toward an object or concept.

Deliberate Attitudes

Conscious and intentional evaluations or feelings towards objects, people, or concepts.

Measure

In research and statistics, a measure refers to a method or tool used to assess, quantify, or record qualities, quantities, or performance.

Interpersonal Functions

The roles that interactions and communications play in maintaining relationships and fulfilling social needs among individuals.