Which of the Following Illustrates How the Use of Positioning

question 22

Multiple Choice

Which of the following illustrates how the use of positioning in a marketing communication context is distinct from positioning in a marketing strategy context?

• A) There is no distinction.
• B) A marketer will use the same message and set of IMC tools with every target segment in order to ensure integrated communication.
• C) A marketer will use IMC tools that speak to a very specific target audience with a particular competitive reference point.
• D) Only the communication positioning is relevant to the target market.

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Definitions:

Daimler-Benz

A global automobile manufacturer known for its luxury vehicles, now part of the larger company Daimler AG.

Chrysler

An American automotive company known for its brand of cars, minivans, and trucks; it's part of Stellantis, a multinational automotive manufacturing corporation.

Success Rate

The proportion or percentage of attempts that lead to a successful outcome or achievement of defined objectives.

Industry Sector

A distinct subgroup of the economy characterized by a common business interest, products, services, or regulatory environment.