Banner Ads

question 55

Multiple Choice

Banner ads:

• A) have a link embedded allowing users to move to another digital location.
• B) are mainly found at the top of the home page of Internet portal sites.
• C) are the reason why click rates in Canada are extremely high.
• D) cannot be measured for effectiveness, and this is the reason why advertisers are moving to other forms of Internet advertising.

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Definitions:

Byodo-in

A historic Buddhist temple in the city of Uji in Kyoto Prefecture, Japan, exemplifying Heian period architecture and garden design.

Pure Land

A branch of Mahayana Buddhism focusing on the devotion to Amitabha Buddha, aiming for rebirth in his Pure Land, a place of bliss.

Ceramic Tile

A durable tile made from ceramic materials like clay, used for covering floors, walls, and other surfaces.

Horyuji

One of the oldest and most significant temples in Japan, known for its wooden architecture, ancient artifacts, and as a repository of Japanese art history.