Marketers Who Try to Select Spokespeople Whose Traits Will Maximize

question 31

Multiple Choice

Marketers who try to select spokespeople whose traits will maximize their message influence are concerned about their credibility.The two important dimensions associated with credibility are:

• A) consistency and image
• B) recognizability and expertise
• C) expertise and trustworthiness
• D) image and expertise

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Definitions:

Creating A Schema

The process of forming a mental structure or framework to understand and organize information, aiding in perception, interpretation, and the recall of experiences and knowledge.

Knowledge

The information, understanding, and skills acquired through experience or education.

Skills Approach

A perspective in management and leadership that emphasizes the importance of developing specific abilities and competencies.

Strengths And Weaknesses

The positive attributes and areas for improvement that an individual or organization possesses, relevant to achieving goals or tasks.