Many Marketing Managers Prefer Sales-Oriented Objectives for Advertising for All

question 17

Multiple Choice

Many marketing managers prefer sales-oriented objectives for advertising for all of the following reasons EXCEPT:

• A) the reason a company spends money on advertising and promotion is to sell its products or services
• B) money spent on advertising and promotion can only show measurable results through sales and market share data
• C) sales-oriented objectives help get everyone involved in the promotional program to think about how advertising and promotion will increase sales
• D) objectives should be based on the achievement of sales results

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Definitions:

Earthquake

A sudden violent shaking of the ground, typically caused by movements within the earth's crust or volcanic action.

Coping with Lump

Strategies and methods used by individuals to manage the emotional and physical stress of discovering a lump, which may be indicative of a serious health condition.

Annual Physical

A yearly health examination that typically includes screenings, check-ups, and vaccinations to monitor and maintain an individual's health.

Avoiding

The act of keeping away from or not doing something, often used in the context of behaviors or situations.