Which of the Following Is NOT a Likely Problem for a Manager

question 28

Multiple Choice

Which of the following is NOT a likely problem for a manager who uses sales as a measure of advertising effectiveness?

• A) Sales offer little guidance or direction to those responsible for planning and developing the advertising program.
• B) There is often a long period between when advertising is run and when sales actually occur.
• C) Other marketing mix variables besides sales can affect sales results.
• D) The marketing and competitive environment have very little influence on sales.

---

Definitions:

Social Roles

The parts individuals play as members of a social group, which come with expected behaviors, responsibilities, and norms.

Zimbardo Experiment

A psychological study conducted by Philip Zimbardo in 1971 to investigate the effects of perceived power, focusing on the struggle between prisoners and prison guards in a simulated environment.

Halo Effect

A cognitive bias where one's overall impression of a person influences how we feel and think about their character.

Attracted

The state or condition of being drawn to or interested in something or someone, often in a romantic or sexual manner.