The Carryover Effect

question 36

Multiple Choice

The carryover effect:

• A) has no impact on sales objectives
• B) has no effect on the relationship between advertising and sales
• C) encourages the use of nonspecific objectives
• D) is particularly apparent with mature, low-priced, and frequently purchased products

---

Definitions:

Minority Group Members

Individuals who belong to a segment of the population that differs from the majority in racial, ethnic, sexual orientation, or other characteristics, often facing disparities in treatment or opportunities.

Retaining

The act of keeping or maintaining possession, condition, or position of something or someone.

Advancement

Progress or development in personal, professional, or societal contexts, often involving moving to a higher or more complex level.

Diversity Initiative

Programs or policies implemented within organizations to promote and appreciate diversity in the workplace.