The Use of Sales as an Advertising Objective Can Be

question 37

Multiple Choice

The use of sales as an advertising objective can be ineffective due to:

• A) the fact that it is easy to isolate the effects of advertising on sales
• B) the fact that there is often a lagged effect whereby the effect of advertising on sales is not immediate
• C) the fact that advertising objectives emphasizing sales are generally the best operational guides to decision making
• D) the fact that they offer sufficient guidance for those responsible for planning and developing promotional programs

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0.5 Seconds

A time measurement equal to half a second, often used in various scientific and contextual scenarios to describe very short durations.

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The process of learning material or skills that were previously learned and then forgotten.

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