The Experiences,perceptions,attitudes,and Values a Consumer Brings to a Communication Situation

question 78

Multiple Choice

The experiences,perceptions,attitudes,and values a consumer brings to a communication situation is referred to as his or her:

• A) field of experience.
• B) common ground.
• C) source characteristics.
• D) selective perceptions.

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Definitions:

Acquiescence

The act of agreeing or consenting without protest, often with little enthusiasm or conviction.

Homeostasis

The ability of a living organism to maintain stable internal conditions despite changes in external environments.

Equilibrium

A state of balance or stability in which competing forces or influences are equal or in the correct proportions.

Stability

The quality of being consistent, steady, and unchanging over time, often used in psychological assessments of personality or mood.