_____ Is an Approach to Setting Advertising Objectives,which States That

question 24

Multiple Choice

_____ is an approach to setting advertising objectives,which states that communication effects are the logical basis for advertising goals and objectives against which success or failure should be measured.

• A) The hierarchy of effects model
• B) Zero based communications planning
• C) Inside-out communications planning
• D) DAGMAR

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Definitions:

Eurodollar Deposit

A U.S. dollar-denominated deposit held at banks outside the United States, typically used in international transactions.

American Dollar

The official currency of the United States, also known as the USD or US dollar.

London Bank

Generally refers to banks based in London, a major international financial center, but without specifying any particular institution or its activities.

British Pound

The currency of the United Kingdom, which is one of the world's major currencies traded on foreign exchange markets.