Which of the Following Response Hierarchy Models Depicts Consumers as Going

question 11

Multiple Choice

Which of the following response hierarchy models depicts consumers as going through the stages of awareness - knowledge - liking - preference - conviction - purchase?

• A) The AIDA model
• B) The hierarchy of effects model
• C) The information processing model
• D) The purchaser learning model

---

Definitions:

Light-Sensitive Film

A type of photographic film that reacts chemically to light exposure, capturing images based on the intensity and quality of light.

Pupil

The opening in the center of the iris of the eye through which light enters the eye.

Eyespots

Pigmented organelles found in certain algae and unicellular organisms that allow them to sense light direction and intensity, aiding in phototaxis.

Light Source

An object that emits light, providing illumination for various applications, ranging from domestic lighting to scientific research.