Which of the Following Hierarchical Response Models Views the Receiver

question 38

Multiple Choice

Which of the following hierarchical response models views the receiver of a persuasive communication as a problem solver?

• A) The AIDA model
• B) The hierarchy of effects models
• C) The low involvement model
• D) The information processing model

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Definitions:

Deka-

A metric prefix denoting a factor of ten (10), used in units of measurement to indicate ten times the base unit.

10 Units

A quantifiable amount often used in medical dosing or measurement, where the unit of measure should be specified for clarity (e.g., insulin units, milliliters).

Ounce

A unit of weight in the avoirdupois system, equivalent to 28.3495 grams, commonly used in the United States and the United Kingdom.