Learning Through ______ Plays an Important Role in Marketing

question 39

Multiple Choice

Learning through ______ plays an important role in marketing.Buyers can be conditioned to form favourable impressions and images of various brands through the associative process.

• A) the elaboration likelihood model
• B) instrumental conditioning
• C) operant conditioning
• D) classical conditioning

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Definitions:

Functional Chimney Problem

Issues arising from the organizational structure that result in departments or functions operating in silos, hindering interdepartmental communication and cooperation.

Functional Silos Problem

A situation where departments within an organization operate in isolation from one another, which can hinder overall performance and efficiency.

Informal Groups

Social groups that form naturally within the workplace or social contexts, based on personal relationships and common interests, rather than being formally organized.

Social Satisfaction

Social satisfaction refers to the extent to which individuals feel contented and fulfilled with their relationships and interactions within their social circle and community.