Of the Categories of Cognitive Responses Discussed in the Text,which

question 67

Multiple Choice

Of the categories of cognitive responses discussed in the text,which is most likely to predict a viewer's attitude toward the ad?

• A) Product/message thoughts
• B) Ad execution-related thoughts
• C) Brand attitudes
• D) Purchase intention thoughts

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Definitions:

Parental Roles

The tasks, responsibilities, and functions that parents are expected to fulfill in the upbringing of their children.

Involved Fathers

Fathers who actively participate in their children's lives, contributing to their care, development, and well-being through emotional support, physical presence, and engagement in activities.

Child Rearing

The process of supporting and promoting the physical, emotional, social, and intellectual development of a child from infancy to adulthood.

Societal Expectations

The norms and standards that society collectively holds, dictating acceptable behavior and roles for individuals.