Marketers Try to Select Spokespeople Whose Traits Will Maximize Their

question 12

Multiple Choice

Marketers try to select spokespeople whose traits will maximize their message influence.The three categories of source attributes that should be considered during the selection process are:

• A) power, image, and knowledge
• B) credibility, attractiveness, and power
• C) consistency, credibility, and continuity
• D) credibility, recognizability, and individuality

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Definitions:

Louis Pasteur

A French biologist renowned for his discoveries in the principles of vaccination, microbial fermentation, and pasteurization.

Blood Type AB

A human blood group within the ABO blood typing system that has both A and B antigens on the surface of the red blood cells but no antibodies in the plasma.

RBCs

Red Blood Cells, also known as erythrocytes, are cells in the blood that carry oxygen from the lungs to body tissues and return carbon dioxide to the lungs.

Antigens

Substances, often foreign, that induce an immune response in the body, especially the production of antibodies.