Which Category of Cognitive Responses Includes a Message Recipient's Reactions

question 73

Multiple Choice

Which category of cognitive responses includes a message recipient's reactions to factors such as the creativity of an ad,the quality of the visual effects,colours,voice tones,and the like?

• A) Support arguments
• B) Source derogations
• C) Ad execution-related thoughts
• D) Attitude toward the brand

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Definitions:

Intelligence Theories

Various frameworks and hypotheses developed to explain the nature, origins, and practical implications of human intelligence.

Investigation of Intelligence

The systematic study of varying levels of intellect and cognitive ability among individuals, often involving the evaluation of problem-solving skills and understanding.

Assessment of Intelligence

A process or method used to measure a person’s mental abilities and compare them with others using numerical scores.

Nature of Intelligence

Explores the fundamental characteristics, origins, and variations of intelligence, including debates on its definition, measurement, and influence of genetics vs. environment.