Communication Effects

question 59

Essay

Communication effects.refer to the lasting brand impressions that remain with the target audience after the target audience processes the message.Match the four communication effects to their meaning,according to the Rossiter & Percy perspective.

---

Definitions:

Ethnic Group

A community or population made up of people who share a common cultural background or descent.

Superiority

The quality or state of being higher in rank, quality, or importance.

Parenting Style

The general approach and strategies adopted by parents in raising their children, including discipline methods and expressions of affection.

Permissive

Allowing or characterized by latitude of action or opinion; particularly in psychology, refers to a parenting or authoritative style that is lenient and flexible.