The Elaboration Likelihood Model (ELM)states That There Are Two Basic

question 58

Multiple Choice

The elaboration likelihood model (ELM) states that there are two basic routes to persuasion,the central route and the peripheral route.Under the central route to persuasion,a message recipient is viewed as:

• A) lacking the motivation to process a message
• B) having a low level of involvement and relying on imagery processing
• C) being a very active and involved participant in the communication process
• D) unlikely to engage in detailed cognitive processing

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Definitions:

Yield-To-Maturity

Yield-to-maturity (YTM) is the total return anticipated on a bond if the bond is held until it matures, incorporating both interest payments and the capital gain or loss realized upon maturity.

Zero-Coupon Bond

A bond bought at a price lower than its face value, with no recurring interest payments, that matures at its face value.

Yield To Maturity

The total return anticipated on a bond if the bond is held until it matures, incorporating all interest payments and the repayment of principal, expressed as an annual rate.

Imputed Interest

Interest that is considered to be paid for tax purposes, even though no actual interest payment has been made, often applied to below-market or interest-free loans.