The _____ Model Is a Response Model That Was Developed

question 68

Multiple Choice

The _____ model is a response model that was developed for setting and measuring advertising objectives.A basic premise of this model is that advertising effects occur over a period of time.

• A) AIDA
• B) hierarchy of effects
• C) information processing
• D) diffusion rate

---

Definitions:

Egoistic

Pertaining to or involving an excessive preoccupation with one's own advantage and interests at the expense of others or the community.

Anomic

A state of normlessness or social instability resulting from a breakdown of standards and values or a lack of purpose.

Fatalistic

An attitude characterized by the belief that all events are predetermined and therefore inevitable, leading to a sense of powerlessness over one’s life.

Nonmaterial Social Facts

Aspects of social life that exist outside of the physical domain, including values, norms, and social roles that influence human behavior.