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_____ is the process and activities that people engage in when searching for,selecting,purchasing,using,evaluating and disposing of products and services so as to satisfy their needs and desires.
Public Choice Theory
An economic theory that studies how public decisions and policies are made, applying methodologies and understanding from economics to political science.
Self-interest
A principle in economics that suggests individuals usually act in a way that is most beneficial to themselves, based on their preferences and objectives.
Efficient Level Output
The level of production where average total costs are minimized and marginal costs equal marginal revenues.
Zero Profit
A situation in which a firm's total revenues match its total costs, resulting in neither profit nor loss.
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