Yonique Was a Beverage Made from Yogurt

question 19

Multiple Choice

Yonique was a beverage made from yogurt.It was similar in consistency to a milkshake,but made with yogurt instead of milk.Even though its marketers tried to use marketer-induced need recognition,the product failed in large measure because:

• A) consumers did not see a need for the product
• B) marketers cannot induce need recognition
• C) consumers do not engage in novelty-seeking behaviour
• D) need recognition does not occur with new products

---

Definitions:

Disposable Income

The income available for saving and spending after the deduction of income taxes from earnings is known as disposable income.

Consumption

The process by which goods and services are used up or consumed, typically referring to household consumption in economics.

Average Propensity

Average Propensity refers to the average tendency of individuals or entities, such as the average propensity to consume or save, measured over a specific period or income level.

Disposable Income

The available cash reserves for households to spend and save once taxes on income have been settled.