_____ Refers to Relatively Homogeneous Divisions in a Society into Which

question 18

Multiple Choice

_____ refers to relatively homogeneous divisions in a society into which people sharing similar lifestyles,values,norms,interests,and behaviours can be grouped.

• A) Social class
• B) Target market
• C) Market segment
• D) Culture

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Definitions:

Initiator

An individual or entity that begins or triggers an action or process.

Informational Influence

The process where individuals change their opinions or behaviors to align with those of a group or society, based on the information or evidence presented by the group.

Utilitarian Influence

The impact of practical and functional benefits on consumer decision-making, emphasizing the utility and usefulness of a product or service.

Brand Evaluations

The process by which consumers assess a brand's value, quality, and relevance to their needs, influencing their purchasing decisions.