Research Shows That About Two-Thirds of the New Insurance Policies

question 13

Multiple Choice

Research shows that about two-thirds of the new insurance policies Prudential sells will be to current policyholders.This information indicates a ______ segmentation would be appropriate for Prudential to use along with demographic and psychographic segmentation.

• A) benefit
• B) geographic
• C) behaviouristic
• D) VALS

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Definitions:

Exchange Rate

The exchange value of one currency against another.

Canadian Dollars

The official currency of Canada, symbolized as CAD or $.

Mexican Pesos

The official currency of Mexico, symbolized as MXN.

Capital Investment

Funds invested in a company or enterprise for the purpose of furthering its business objectives, typically in assets that will remain in the business for a long time.