Marketers Strive to Develop and Maintain Brand Loyalty by Doing

question 39

Multiple Choice

Marketers strive to develop and maintain brand loyalty by doing all of these things EXCEPT:

• A) reducing reminder advertising expenditures
• B) maintaining prominent shelf positions and displays in stores
• C) running periodic promotions to deter customers from switching brands
• D) using loyalty programs such as Air Miles

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Definitions:

Davis-Moore Thesis

A sociological proposition that argues social stratification has beneficial consequences for the operation of a society, suggesting that the most talented individuals are rewarded with the most important jobs and highest income.

Discrimination

Actions that deny or grant advantages to members of a particular group.

Market Forces

The economic factors affecting the price, demand, and availability of goods and services in a free market.

Classism

Prejudice or discrimination based on social class, often manifesting in unequal treatment or attitudes towards people from different economic or social backgrounds.