An Ad Agency That Offers Its Clients a Complete Range

question 24

Multiple Choice

An ad agency that offers its clients a complete range of marketing,communication,and promotion services is known as a(n) :

• A) integrated marketing organization
• B) media buying service
• C) in-house agency
• D) full-service agency

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Definitions:

IFRS

International Financial Reporting Standards, a set of accounting standards developed by the International Accounting Standards Board that guide how companies prepare and present their financial statements.

Income Statement

A document presenting a firm's income, expenses, and profits during a certain timeframe.

Distribution

The process of making a product or service available for the user or consumer.

Merchandise

Products or goods that a company holds for the purpose of selling to customers.